I was proud to launch on September 19th of 2019 my new University course about Luxury Marketing for students in Master 2 degree. During that first 3 hours lesson we figured out what luxury really is and made a cross analysis about several luxury brends in the world. My students chosed their project subject, which will make them work on customer experience in the luxury industry. Chanel, Dior, Gucci, Louis Vuitton and Tesla are some of the selected brands to study.